TV has always been a great way to build brand awareness and to reach a mass audience with a tactical message. But now with Digital TV channels we can generate website engagement and leads that can be tracked and attributed to your campaigns. It can deliver instant response to your website with compelling results. This is possible due to touchscreen technology and because more and more people are consuming TV at their convenience; on their computer, laptop, tablet or phone, meaning the integration between offline and online media is now even more powerful than ever.
Products like ITV VOD (Video on Demand) and YouTube provide campaigns to any budget and with geo-targeted advert delivery. Plus, you only pay when your TV advert has been viewed.
Digital TV is now even more affordable, targeted, interactive and measurable – contact us now to find out how this could help you advertise more effectively in your marketplace.
- Builds brand awareness in your local marketplace
- Generates leads and web engagement you can measure
- Allows precise control of budgets
- Target viewers by town, city or postcode
- Pay only when your advert is viewed
- Low production costs for interactive adverts
Advertise Your Video With ITV On Demand For 3.5p Per Impression
ITV Video On Demand is a Digital TV Channel with a highly effective feature allowing the viewer to click through directly from your TV Video advert to your website and start searching immediately for their next car.
This means you can track response through Google Analytics and understand the return on investment your marketing spend is delivering. It only costs 3.5p per video impression and viewers can’t fast forward through your advert unless they are paying the membership fee.
To find out how we can advertise your business to a specific postcode sector on ITV Video on Demand, contact us now.
Dominate Local Video Searches For Less Than 10p Per Impression
YouTube is the 2nd largest search engine in the world and now you can position your branded video in front of your local YouTube audience as often as you want with Skippable Adverts.
You only pay when your Video has been fully viewed, so the first 29 seconds are completely free. Currently around 86% of all videos shown via skippable adverts on YouTube are FOC to the advertiser.
Plus, because you can Geo-target the coverage, just like a pay per click campaign, your wastage is minimised and the impact is maximised.
Ask us about the smart keyword targeting feature that puts your video message right in view of your brand or conquest brands messages.