The Full Service Automotive Marketing Agency
Everything we do is about making your business more successful
That's our focus in a nutshell.
MB Advertising began life over 30 years ago and ever since we have been successfully helping the car, truck and van dealers who work with us sell more vehicles, service and MOT tests and parts. In 2008 we merged with Bluesky Interactive and together we form MBBluesky.
We now employ over 140 people across 3 locations, and offer a fully integrated range of services from web design through to campaign management, video production & more. Our industry experience speaks volumes and we currently partner with over 1000 dealers across the whole of the UK.
Our history
Here are some of the key milestones in the journey that got us to where we are today:
1989 - Mike Bennett Advertising & Marketing is founded
We begin a 30 year journey (and still counting!) of successfully dealing with car dealers. Starting with clients such as DC Cook and Cowie Group.
1991 - Justin Bennett joins the company
Mike Bennett's son joins the team and is now our Company Secretary and Finance Director.
1994 - MB Advertising is formed
The Company changes its name from Mike Bennett Advertising to MB Advertising & Marketing Ltd. The MB brand journey begins.....
1995 - Neale Evans joins the company as a Director
Neale joins the team from Cowie, bringing a wealth of automotive and marketing knowledge with him.Today he is the Group Chairman
2002 - New offices at Sovereign Court
MB Advertising moved from its origins on the Wicker in Sheffield to a superb purpose built offices at Sovereign Court around the corner from Meadowhall.
2002 - Simon Crace Joins the Company
Simon joins the team from a media and agency background, to work on the Arriva account. Today he is the Managing Director.
2003 - Management buy out takes place
Neale and Justin complete a management buy out from Ian Clarke. The business has continued to go from strength to strength under their control, becoming ever more influential in the Automotive marketplace.
2007 - The Sheffield floods arrive...
The Sheffield floods hit the City and our office. The team were forced to evacuate the building one Monday morning, as water began rising from the floor to desk-top level. Not before we had delivered our final adverts to their end destination though. Thats what you call commitment.
2008 - MB Advertising and Bluesky merge
After working as partners on many mutual clients for several years we finally tied the knot! MB Advertising merges with Bluesky Interactive and Alan Crane joins the group.
2010 - We move in to new premises on Shepcote Lane
MB builds brand new office facilities on Shepcote Lane and we move in to our new home. Where we happily remain to this day.
2012 - Happy birthday Bluesky !
Our sister company Bluesky Interactive celebrate its 10 year anniversary. Websites have come a long way in those 10 years!
2014 - MB Advertising celebrates its 25th birthday
MB Advertising & Marketing celebrate an amazing milestone, 25 years in business.
2015 - We win the 'Car Dealer Agency of the Year' Award
Particularly pleasing as it was voted for by our clients. Thanks to everyone in the business for all of their hard work.
2019 - MB Advertising celebrates its 30th birthday
MB advertising reaches another fantastic milestone. 30 years in business. Thank you to our clients, some of whom have been with us every step of the way, and to all of the people who have contributed to our success over the last 3 decades.
The team behind our success
We are very proud of our team. They are passionate about marketing and delivering great customer service. The perfect combination. With expert knowledge not only in automotive but across the digital marketplace they truly are the driving force of our business.
We hope that you will come to think of us as an extension to your business - your very own marketing department. As such, we know you will benefit from the creative, talented and determined nature of every single one of our team members - from Client Services to Accounts and every specialism in-between.
Latest news
19 June 2020
Our event technology gives customers the choice of when they visit the showroom and sales teams the control of their event diary with one touch technology. We know customers will want the peace of mind that they can visit your showrooms safely and that social distancing rules will be adhered to. The MB Event platform’s online booking system, with spaced appointments, automatic notifications and one-touch dealer control provides all the reassurance that both your customers and your sales teams need to have a truly successful and safe sales event in the current climate.
14 June 2020
It's not always what you do, but sometimes the way you do it. MB's We Want Your Car (WWYC) campaigns use our mb-smart-sms tech to engage your database customers and generate quality part exchange opportunities. Taking less than 72 hours to set up and to get your forecourts full again...
03 June 2020
We are delighted to help one of our most trusted partners, JCT600 to kick start their business re-opening after the lockdown with the creation and delivery of their TV campaign covering the whole of the ITV Yorkshire region. This campaign, integrating with other digital channels, will be a key part of their strategy as we look to support them in every way we can through out the remainder of 2020 and beyond. #strongertogether