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Products and Services

Integrated marketing specialists for car dealers and the automotive industry

Only MB has the depth of knowledge and experience in the retail motor industry, with the ability to enhance client ROI through results-driven marketing solutions. We are innovative, creative and professional.

We are MB Advertising & Marketing.

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Lead Generation Media & Marketing Other Services Compliance

Products & Services

Lead Generation

Showroom Events

Car Dealer Showroom Events

From Loyalty Events to VIP and everything in between. MB's cutting edge technology will take your sales events to the next level. Find out why 94% of all clients re-book our solution, get in touch today for an online demonstration.

AutoClik for Used Cars

Advertise your new and used car stockfeed live-time in Google search, promoting cars you have to sell to customers who are looking for them. AutoClik is a semi-automated solution that does all the hard work for you, resulting in a maximum return for minimum investment.

Stock Retargeting

Used Car Stock Retargeting

Optimise your digital marketing spend through smart retargeting of in-market used car consumers who have already visited your website and looked at your stock. We can show your stock to customers on Facebook, Google and Twitter giving you big reach and an even bigger ROI.

Paid Social for the Motor Trade

Ideal for every Automotive need, especially niche markets like Motability, B2B and servicing. Our paid social marketing targets local audiences, generating quality website traffic and enquiries whilst building your brand awareness.

Smart SMS

Smart SMS Marketing

Marketing directly to customers mobile devices is a highly effective lead generating tool. We have a number of effective ways to do this, including our own Smart SMS solution and two way messaging.

Email

Email Marketing

At MB, email isn't a broadcast media. It's a lead generating one, but to get the kind of results we achieve takes years of experience and marketing know-how. But please don't just take our word for it, we recently won the RAR Digital Awards for Email Effectiveness.

Video Marketing

Video Marketing

Whether growing your brand or broadcasting your offers, video provides a dynamic, targeted and cost effective way to reach huge audiences across different media channels from YouTube and digital TV to social media, emails and websites.

eCRM

eCRM for Sales and Car Servicing

Our bespoke eCRM system will drive up your service and MOT booking rates as well as keep you in touch with your customers at all of the key touch-points of the ownership of their vehicle with you. Every eCRM journey we build is unique, just like our customers.

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Products & Services

Media & Marketing

YouTube

YouTube Pre-Roll Advertising

We use smart keyword targeting to deliver your video full of your latest offers on Youtube skippable ads, in front of your target conquest audience, just as they are in the market for a new car. Want to know how we do it? Get in touch today.

Google Search & Display

At MB & Bluesky our PPC team are fully Google accredited, meaning we can generate the most effective cost-per-click and cost-per-enquiry for your campaigns. We use Google as part of a blended online search mix, which means you get the optimum return from your budget.

Facebook Advertising

Conquest, lookalike and database audiences, being served stock adverts, videos, carousels and statics. All delivering brand awareness, quality traffic and enquiries for new and used cars. At MB we've got the experience from literally thousands of car dealer campaigns to make sure you get the best result possible.

Twitter Advertising

Twitter has a very different audience profile to other social media channels. Used properly, it can attract new larger audiences in your AOR, targeting the in-market consumer whilst they view news and social content that's highly relevant to them.

Online Classified

Online Classified for Used Cars

With over 30 online classified providers to choose from, its hard to know which work best. We work with them all, which gives us a unique perspective on the used car marketplace. We will advise you and help you sell more used cars from the same advertising budget. Want to know how? Get in touch.

Digital TV Advertising

Think you can't afford to advertise in the middle of Coronation Street on ITV? Or during the Premier League on Sky? Five years ago you probably would have been right, but not any more. Find out how we do this at MB for less than 4p per adview.

Online Display

Whether it's via news websites like Sky or local online radio stations, online display gives you massive local reach. Meaning your offers and your brand are promoted every day to your local customers at a very low CPM.

Offline Media

Offline Media

Sometimes, there is a place in the mix for more traditional channels. But before you commit, it's worth knowing what your options are and to compare how many eyeballs and ears you are buying for your money. We will help you understand how to get the best bang for your buck.

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Products & Services

Other Services

Campaign & Marketing Strategy

Campaign & Marketing Strategy

One of our core strengths is bringing everything together. The creative campaign, the media strategy, the budget, all delivered to deadline. You tell us your objective and we create the plan, using the right blend of marketing and media to deliver the result you need to hit your sales, service and parts targets.

Creative and Design

Creative and Design

Our creative is designed to generate response. That's why so many dealers choose to work with us instead of using brand templates. We add in your brand identity and all of the best practice CTA's that we know will drive enquiries in to your business. Our creative will make you stand out.

Analytics and Reporting

Analytics & Reporting

We don’t just deliver results, we provide detailed analytics, explaining the performance and effectiveness of your investment. Our unique position in the Automotive sector means we can benchmark your results and provide you with advice about how to improve response.

Print & POS

Print & POS

Effective POS creates a vital link between your marketing and your showroom, adding further credibility to the customer journey. Plus when you need to use print to communicate with your database we have the expertise to make sure you take the most cost effective route.

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Products & Services

Compliance

GDPR

GDPR

We are compliant with the ICO/GDPR guidelines, our 2 way data transfer portal offers enhanced protection with GDPR compliant password protocols.

FCA logo

FCA

Your MB account team are trained on all advertising aspects of the FCA. We are here to advise you and help ensure your adverts stay FCA compliant.

ASA logo

ASA

At MB we are here to guide you on ASA standards to help ensure that your marketing remains clear and transparent.

Manufacturer Brand

Manufacturer Brand

If you are a franchise dealer you can trust us to work with you to ensure your marketing is brand compliant and meets with their approval.

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We would love to work with you

To find out more and to discuss your business needs, please get in touch today.

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