By combining your marketing channels you will get better results. On behalf of our clients we constantly analyse both the best media mix and also the best time to communicate with both your customers and prospects. A fully integrated marketing campaign brings together the right media, at the right time where the whole is much better than the sum of the parts. It’s what we do everyday to make your marketing budgets work harder and go further.
We work in a service industry and we know that our clients have a choice, which is why we put them at the heart of all that we do. You will have a dedicated Account Manager with full marketing support that will really care about your business. We will constantly evaluate your marketing to ensure it provides the results you require. Our award winning service is based upon client feedback, so you will be in safe hands.
Analysis / Planning
Don’t spend your marketing budget and ‘hope’ you have chosen wisely. We can measure the response and interactions of your campaigns and use our evaluation to constantly update your marketing plan. Successful marketing campaigns don’t happen by accident, they happen because they are planned. We will integrate the marketing channels to give you the most cost effective media mix to achieve the optimum outcome. That’s what we call "results driven marketing".
We pride ourselves on designing advertising and marketing campaigns that deliver results. We will work with you to agree a creative brief for our design studio to take through to the concept stage. We can then ensure that your campaign will be both on-brand and planned to give it the best chance of success. Results driven advertising and marketing is always the outcome we want for our clients. For many this is judged by the success of our lead generation – quality leads for increased sales within brand guidelines.
In the digital age, design needs to stand out and work across multiple marketing channels. When we design a campaign we understand that to have impact it must have the flexibility to work on your website, be an email, an Adword campaign, or an SMS text and not only designed for traditional channels such as press, radio or TV. Using the latest technology we ensure live-time reporting to provide control of your budget and marketing investment. By keeping our marketing services in-house we can oversee fast reaction times.
Through MB Mail we deliver over 10 million emails annually for our clients. Using the latest technology your emails will be fully responsive to take advantage of the latest mobile requirements. Our channel experts will ensure your campaigns get the best open rates and customer engagement. Great email campaigns using quality data backed with our detailed reporting and analysis will ensure the best R.O.I. MB emails are also a very effective E-CRM solution.
With over half of all traffic to our client’s websites coming from a mobile device that’s why our websites are being built on our fully responsive COG platform. With the customer having much more control, the engagement is much more complex. We will use our marketing expertise to successfully integrate mobile in to your campaigns.
Many of your customers will still read newspapers and also look forward to receiving good quality, relevant direct mail. Our job is to know how and when to use the more traditional marketing channels as part of your media mix. By using the latest analytical techniques we can demonstrate there is still a role for print when combined with digital it just has to be executed in a different way. With our focus on results driven marketing we will only ever recommend the right solution.
We use radio to enhance your brand’s awareness, delivering a hard-hitting message and encouraging listeners to find out more about your business. We’ll also show you how radio’s ‘multiplier effect’ can positively influence your business and how it can drive response, especially online. We will plan, script and produce your commercial and make sure it’s on air. Making radio work with other media channels requires experience which is why so many clients trust us with their campaign budgets.
SEO & PPC
Pay per click is an integral part of your customers digital journey. Most of them will visit Google when searching and an Adwords campaign can compliment your search strategy generating visits to your website when they are in market. When combined with search engine optimisation and third party classified channels your online visibility is greatly enhanced, increasing the opportunities to get visitors to your website. We will create a strategy to deliver the best results and return on investment.
Social media is here to stay. Most of your customers will have one type of account or another. How to engage and build relationships will depend on your requirements and our team will help deliver the right strategy. We have the experience and relevant tools to ensure that your company is effectively promoted. We can issue timely on-brand messages whilst engaging on your behalf to manage your reputation and develop sales opportunities.
TV remains one of the best ways to build your brand and to reach a mass audience at the same time. It can drive immediate response to your website with compelling results. With the advent of digital, the TV choice has never been bigger, and with the development of products such as Sky AdSmart it has never been more targeted. This is why TV continues to be a consideration for larger campaign budgets.
Website Design / Build
We specialise in designing web sites for the automotive sector to meet your specific needs using our bespoke COG platform. Your website can evolve to meet your requirements, you will not need a brand new one simply to add the latest product developments. Google recommends that you have a responsive website as the industry best practice standard, which is why we have built our COG platform to ensure that they are optimised for all devices, including mobile.