Retain more customers with regular, timely marketing communications

With online retailers collectively spending a massive £34m on TV advertisements alone in 2021, it has never been more important for you to position your brand in front of your customers on a more frequent and relevant basis.

We know that gaining a new customer can be between 5 and 25 times more expensive than retaining an existing one, so let’s focus on your dealerships’ database strategy and how you can retain your existing customers, attract in-market ones, and raise the awareness of your brand across all channels for competitive edge.

A robust database strategy helps your dealership to:

Your database really is a gold mine of opportunities that likely has been developed over a substantial period with an investment cost that stretches back years. Don’t let your competitors connect with your customers before you do! Communicate consistently and frequently with your existing customers on your database, to strengthen brand loyalty, promote your latest offers and to sell more cars because they already know, trust and have an experience with your dealership.

Informative emails, fact-based newsletters, educational blogs and SMS messages all drive optimum engagement and response levels from your customers on your database and helps your dealership to build and retain brand loyalty, keep them engaged and your dealership front of their minds.

Provide an exceptional customer journey across all touchpoints with your dealership for competitive edge. Your customers have already bought from you so maintain contact, keep them informed and protect your customer-base so that they don’t purchase elsewhere.

Protecting your database is integral to retaining your existing customer base because we know that they are important to you.

We can help you attract in-market customers through by creating in-bound digital campaigns so that new customers can find you easily, conveniently and cost effectively. Social media advertising, YouTube advertising, used car stock re-targeting, Google search and display, online classified and Smart SMS marketing are just some of the ways that we can help you dealership to win new customers.

If you’re looking to invest in your dealership’s database strategy as well as win new in-market customers, then we can help you. Our marketing experts can build a comprehensive database strategy together with you that integrates with your top-level marketing and compliments the marketing mix for optimum impact and results.

Not only that, as a full-service agency, we can help you cleanse, profile, and segment your customer records and then engage with them across all channels throughout their buying cycle with relevant and personalised content, maximising sales conversions and building brand advocacy.

Book a meeting today by calling 0114 244 6060 or by filling in the form below.