MB AutoEvents.

Showroom events, made better.

More appointments. More test drives. More cars sold.

AutoEvents is MB’s proprietary event platform built to help automotive brands deliver high-performing showroom events that don’t just look great...

They deliver results. Every time.

Request a demo Speak to the team

Events that really perform.

Running a showroom event should be one of the most effective ways to drive sales, but sometime results can fluctuate.

The AutoEvents solution was built to change that.

Using data insights, marginal gains principles and continuous optimisation, we help:

• Reduce event costs • Improve results &ROI

• Engage Sales Teams • Drive Profitability

47%

Increase YoY
Appointments made

18%

Increase on
Sales YoY

44%

Higher Retailer
Engagement

What AutoEvents delivers.

One platform. Three powerful uses.

AutoEvents is designed to support the full spectrum of automotive retail events:

Sales Events

(New & Used)

Drive footfall, appointments and conversions across your network.

Product Launch Events

Create impact, generate excitement and deliver strong first-phase sales.

Test Drive Events

Fill diaries with high-quality bookings and maximise conversion opportunities

Market leading conversion results

80%

Show rates

Appt conversion

75%

Sales rates

Testimonials

Trusted by dealers. Proven in the real world.

MB have been my go-to for almost 30 years, the competence and automotive knowledge of their team and the integrity of their leadership make them the perfect partner for ALN. Also knowing their efficient back-office structures means I trust them to deliver every time.

The team at MB Advertising have been an invaluable support for Group 1. They take time to fully understand our objectives and challenges and help us deliver strategic and creative marketing concepts that go beyond simply providing solutions. Their support, creativity and commitment to helping us achieve strong results has made them a trusted extension to our team."

MB have been the people we trust with our marketing for the last 25 years, I wouldn’t do anything without them. Lovely people too!

The team at MB are always on hand to support with our marketing needs. They collaborate closely with the team, bring deep sector expertise and help us activate critical plans at pace.

One of the best agencies I’ve worked with, honestly. You just get it!

This is the first time we have used the MB Event platform across all our participating sites and were genuinely pleased with the way the system worked, along with the dedication from the account team. We exceeded our already ambitious sales target by 12% in a market that is currently quite challenging. We’re already planning the next event and look forward to working with our team at MB Advertising.

We have worked with MB for over 10 years, across multiple disciplines, campaigns and programmes. I have no hesitation giving them 10 out of 10 in all areas.

Throughout our 20 year relationship MB have always provided excellent service and advice in all aspects of our marketing requirements for all departments of our business.

Our core advantage.

Results made better. Every time. AutoEvents stands apart for three simple reasons:

Better results, consistently

We don’t just run events. We optimise them.

Our data-led approach ensures each event performs better than the last driving stronger ROI and measurable improvements.

Service delivery that feels different

We work at retail pace. Proactive. Responsive. Embedded in your team.

Clients don’t feel like they’re working with a supplier, they feel like they’ve gained an event partner.

Data, insight and continuous improvement

Everything we do is measured, analysed and refined.

Our insight doesn’t sit in reports, we share it with you and show you how to use it to go faster and stronger next time.

Product features.

Technology built to maximise conversion.

AutoEvents is a complete event ecosystem designed to convert at every stage of the journey.

Online Booking Portal

A seamless customer booking experience that maximises appointment conversion and reduces friction.

Event excellence looks like a 6% conversion rate.

New Car Configurator

Allow customers to explore and configure vehicles before they arrive increasing engagement and intent to buy to 89%.

Personalised Invitations

Highly targeted, data-driven communication that improves response and drives attendance.

Dealer Management System

Real-time visibility across: Bookings, Attendance, Performance & Sales outcomes.

All in one place.

Sales Guru Incentive System

Drive team engagement and performance with built-in incentives that encourage pro-activity and improve conversion.

Call Prospecting System

Generate even more appointments, by getting to the hottest customers first and fast.

Let’s make your next event the best one yet.

If you want showroom events that are:

• Data-driven • Proven to perform

• Continuously improving • Delivered properly

Then AutoEvents is ready.

Showroom events, made better

Request a demo Speak to the AutoEvents team

Monday - Friday	{{weekdays}}
Saturday	{{saturday}}
Sunday	{{sunday}}

Monday	{{monday}}
Tuesday	{{tuesday}}
Wednesday	{{wednesday}}
Thursday	{{thursday}}
Friday	{{friday}}
Saturday	{{saturday}}
Sunday	{{sunday}}

MB AutoEvents.

Events that really perform.

What AutoEvents delivers.

Sales Events

Product Launch Events

Test Drive Events

Testimonials

Trusted by dealers. Proven in the real world.

Our core advantage.

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

Mandatory attributes :

Optional attributes :

Example:

{{title}}

{{title}}

{{title}}

Share this page

{{tab}}

{{title}}

From {{ prefix }}{{ price }}

{{ make }} {{ model }} {{ version }}

{{dataValue}} {{dataUnit}}

{{dataTitle}}

{{dataValue}} {{dataUnit}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

{{title}}

Used Car Shortlist

{{car.manufacturer}} {{car.model}}

{{car.version}}

{{ title }}

{{manufacturer}} {{model}}

{{version}}

{{dataTitle}}

{{dataValue}} {{dataUnit}}

{{dataTitle}}

{{dataValue}} {{dataUnit}}

{{category.replace(/([A-Z])/g, ' $1').trim()}}

From £{{price}} or £{{monthlyPrice ? monthlyPrice : 'POA'}} p/m

Select your model

Specifications

Finance Details

£{{store.cw.litRegularPayment}}