Our 4-Step Marketing Approach to increase your electric vehicle sales

It means that in eight years’ time your customers will only be able to buy a new electric or hybrid vehicle and their new car-buying journey will have changed. There is no going back. Legally, new cars with combustion engines will be a thing of the past and by 2035 new hybrid cars will be too!

In response to this legislation change, your customers are already educating themselves right now about the benefits of Electric Vehicles – what’s involved, the practicalities and the pitfalls of switching to electric – as they understand that change is imminent.

Your customers are looking for re-assurance and reliable data insights from you – their Electric Vehicle experts – to guide and inform them about a wide range of aspects such as what’s involved with charging an Electric Vehicle, charging point locations and costs, battery degradation, on-going running costs, tax savings and much more, as they seek to find electric vehicles that will satisfy all of their motoring needs.

Sustainability commitments and pressures to help the environment with low to zero CO2 emissions; long-term cost savings from fuel bills and tax reductions; and a smoother and more comfortable driving experience. These are just some of the key challenges that your customers are contemplating and debating right now!

Some customers have embraced the new era of motoring and already gone electric, yet others are less eager, anxiously fearing change, accessing practical barriers and simply holding out until nearer the time. Either way, it’s important that you position yourself as a voice of authority right now for your customers.

Why? Because by expertly eradicating their concerns and anxieties you’ll become an instrumental part of their educational process. And as they fully embrace and begin their electric car buying journey, they will do it together with you!

It’s important your communications strategy evolves. You must directly address your customers’ Electric Vehicle challenges, fears and barriers across all channels and all customer touch points, using informative and educational content to ‘Go Electric’ to help them with their journey. You’ll be able to tactically apply this throughout all stages of their car buying journey to build trust, brand loyalty and long-term marketing success.

We understand the strategic importance for you to guide your customers. We also know the corporate and financial pressures and responsibilities that having an Electric Vehicle strategy places on you as their dealer. To assist you with this journey, we have developed a 4-step marketing approach as part of your communications strategy, one that keeps you ahead of your growing competition, educates your customers across all channels and helps you to hit your Electric Vehicle targets.

Your brand has plenty of loyal customers, so you’re already in the driving seat. Now’s the time for you to begin the educational process by being their trusted voice of authority, informing and educating them as part of their electric car buying journey.

Capitalising on their customer loyalty, you should become a reliable and helpful data source that guides them to make informed decisions.

Offering this level of additional value will give you a fundamental competitive advantage in the short and long-term. Your competitors are eagerly strategizing how to educate and start the new car-buying journey with your customers before you do.

Don’t miss out on Electric Vehicle sales opportunities right now!

By becoming their trusted voice of authority, you’ll pro-actively engage with your customers on your database immediately, for optimum conversions.

As you communicate across all channels the message to ‘Go Electric’, always offering your expert insight, you will help eradicate any challenges, anxieties and barriers as part of their car-buying journey. You’ll also continue to strengthen your brand at the same time.

Providing educational and informative content across all platforms such as your website, social media, adverts, and videos, as well as regular email updates, fact-based newsletters, and SMS alerts, will re-assure and convert your early adopters, keen greeners, car enthusiasts and your corporates. Don’t miss out on potential Electric Vehicle sales through lack of customer engagement!

This step is an important part of your Electric Vehicle strategy. It’s your opportunity to nurture your customers’ requirements and to convert into sales having already positioned yourself as a voice of authority and prior engagement across a mix of channels.

As you expertly deliver exceptional customer service by showcasing your educational insights to your customers, your knowledge of accelerated specifications that come with your Electric Vehicle range, and the smart features on offer, you will strengthen your customer relationships even further.

This will result in maximising ‘Go Electric’ opportunities today and tomorrow as part of your customers’ car-buying journey.

By the time a customer enters your showroom, you can be confident in the knowledge that their new car-buying experience started with you, long before they arrived at this moment.

This allows your Electric Sales Specialist the opportunity to convert into actual sales. Your ‘Go Electric showroom events’ (whether physical or virtual ones), dedicated one-to-one appointments which give customers the opportunity to learn and openly ask questions, plus any Electric Vehicle demonstrations you provide, are all ways for you to engage with your customers even further.

Make sure you go the extra mile by educating customers to ‘Go Electric’ at the final hurdle and convert your nurtured engagements into new electric sales.

We help automotive clients to be successful in all areas of their strategic and operational marketing, maximising opportunities for them to engage, attract and convert across all channels. Now is the time for you to take charge and partner with a full-service agency that will effectively devise and deliver your Electrical Vehicle strategy together, delivering compelling communications in order to educate, engage and nurture your customers across all channels to ‘Go Electric’ and increase your electric vehicle enquiries.

Call us on 0114 244 6060 to discuss partnering with us to future proof your Electrical Vehicle marketing strategy.