Build a stronger and bolder brand identity to compete with online car retailers

The automotive marketplace is undergoing some significant changes, not least the entrance of several online retailers with big budgets and even bigger ambitions. Those ambitions are to sell thousands of used cars and with only one market, means that for them to be successful, other dealers will be selling less and with TV advertising budgets of millions of pounds to promote their brand.

How much this will impact your business will depend upon how active you are in promoting your brand and protecting your marketplace.

Therefore, there has never been more of a crucial time to address your dealership’s brand marketing and to secure and retain your customers with a stronger and bolder brand identity and value adding proposition.

Here’s how we can help you remain competitive with a stronger and bolder brand:

When was the last time you analysed and reviewed your brand identity and prominence in the digital customers buying journey? We can help you to understand your strengths and weaknesses, creating a marketing strategy and digital brand identity that builds on your strengths and addresses any gaps so you dominate your local marketplace as powerfully as your budget will allow.

In this context, brand is about visibility and presence, instantly recognisable creative identity, the offer and value proposition and customer experience and advocacy.

With some heavily invested online car retailers leading the way on all, it’s vital that your business is putting its own best foot forward.

Analysing your competitors (online and offline ones too), their sales models, what cars they stock, current offers, pricing models, what their USP’s are and then using this data to your advantage, which is a key part to your own brand analysis because you need to know how to respond.

End-to-end online car retailers are early experts in online purchases. However, we know from our data that most consumers aren’t there yet, indeed many will always want the blended experience. We can help you build strong, tactical online and offline campaigns to compete head on! Furthermore, we can build loyalty with your customers who choose an omnichannel approach and more importantly value instore and value face-to-face interaction with your sales team and having a test-drive of various vehicles.

We can help you to fully understand your competitors’ USP’s, compare/map them against your own to help identify how strong your brand proposition is in the marketplace, and then formulate a strong strategy that will generate your dealership results now and in the future.

Brand USP’s should be determined around your customers buying behaviours, whether that’s the ability to purchase online, car choice, speed of delivery, customer service, face to face interaction etc. We can show you that when your brand identity is fit for purpose, your customers form an emotional connection to your marketing and dealership online and offline; you can entice and persuade them across all channels to choose their next car from you, and you will ultimately sell more cars!

We know that 84% of customers prefer to book an online appointment themselves and 64% of all engagement happens when your dealership is closed, so enabling them to purchase in a way that suits them is key to building an emotional connection to your brand.

Your dealership’s tone of voice and ability to stand out in a crowded marketplace has never been as important. Owning your brand identity, having strong marketing messages to make an impact and increase visibility over online competitors, and using relevant content that matches their exact criteria across all online and offline channels will help attract new customers, engage with existing ones and strengthen relationships.

Our creative team can develop and strengthen your brand identity. We can provide animated and engaging creative that communicates your offers quickly, consistently and cost effectively whether that is an online advert, SMS communication, videos, instore POS and everything in between.

Capture the 78% of new car buyers and 74% of used car buyers who will watch your animated creative whilst choosing their next car.

We can help you to formulate a brand strategy that successfully engages and communicates with new and existing customers across all channels and at all touch points with your dealership.

We want your brand to be bolder and stronger across all touch points from the initial enquiry online, quotation stage, visits to your dealership, phone calls with your sales team through to the aftersales experience because we know that your customers’ car-buying experience is important to your long-term branding.

We know that having a fully optimised website, in-marketing advertising campaigns, PPC campaigns that drive traffic to your website, eye-catching creative, compelling communications, email campaigns survey and google reviews, are just some of the ways that your dealership can be stronger and bolder with its branding marketing.

As a multi-award-winning, full-service agency, we create and strengthen brands for automotive clients to keep them successful and ahead of online car retailers.

Let’s outperform your competition together by defining and implementing a stronger and bolder brand strategy together that takes your marketing to the next level. Speak with a member of our team today by calling 0114 244 6060.