Our marketing checklist for your dealership marketing in 2022

The New Year is almost upon us so for your dealership to plan and stay ahead of the game, we’ve created our marketing checklist for 2022 comprising some top areas that we believe are integral for your marketing strategy.

Your customers have changed the way that they buy cars over the last two years. For most customers pre-pandemic the first part of their car-buying journey typically began online with researching their buying options, which cars they were interested in, and which dealerships to go and visit. The second part usually involved a visit to a few dealerships so that they could test drive several cars and then make the purchase in person.

Online research now shows that your customers, in particular the younger generation, are adopting a digital and omnichannel approach to buy their cars, choosing a more digitally blended transaction as it offers greater convenience and fits around busy lifestyles. 

Does your current marketing strategy account this change in behaviour?

If your approach is lagging behind, you‘ll miss out on opportunities to sell cars to the growing number of consumers who want to buy a car in a way that is convenient to them.

Our automotive marketing specialists can partner with you so that your dealership has the most effective strategy in place for 2022 sculptured perfectly to align with both your new and existing customers behaviours (incorporating all our automotive and marketing know-how too) for better results.

Creating seamless car-buying experiences effectively can be challenging. We understand this which is why we partner with automotive clients to map out simultaneous car-buying journeys, depending on customer types, to create a series of timely customer notifications by email, SMS and post using our data-driven eCRM software.

In today’s fast-moving consumer world, you can’t afford to be without a robust eCRM strategy which is proven to drive sales conversions and maximise opportunities as it delivers the right message, in the right way, at the right time throughout all stages of your customers’ car-buying lifecycle. Click here to request an eCRM demo.

If you’re looking to sell more new and used cars in Q1, then running a physical, online or blended car show room event is high on our recommendations to drive sales opportunities and conversions. Our data shows that the global pandemic also significantly changed consumer behaviour and that 80% of customers now use mobile devices to book a car appointment, which is an increase of 33%. This means that if your event solution isn’t 100% optimised for mobile, then you’ll lose significant opportunities in 2022.

To help your dealership drive engagement and conversions by 82%, we’ve launched the latest release of the MB Event Platform incorporating two new powerful features. 1) The new cart abandonment feature re-engages with your customers who have logged into the platform but haven’t booked an appointment to complete their booking helping to drive conversions even further. 2) Our live-time dealer dashboard sends daily and hourly notifications direct to your sales team with latest event performance statistics so that they can be kept highly engaged and maximise on all event opportunities.

We strongly advise for your dealership to run a car showroom event using the MB Event Platform to provide the ultimate car showroom event experience for your customers in 2022.Click here to find out more.

If you are yet to fully invest in your EV strategy, now is the time to evolve your communications strategy to incorporate EV so that you are in the driving seat for 2022. Remember that your customers are looking for re-assurance and reliable data insights from you – their Electric Vehicle experts – to guide and inform them about a wide range of aspects.

Directly addressing your customers’ Electric Vehicle challenges, fears, and barriers across all channels and at all customer touch points, using informative and educational content to ‘Go Electric’ will build trust, brand loyalty and long-term marketing success for your dealership.

We work with automotive clients to increase their electric vehicle sales using our 4-step approach to an effective EV strategy. So, if you’re looking to position your dealership as a voice of authority, engage better with your current database and nurture your leads to increase sales conversions, then we encourage you to contact us to learn more about how we can drive your EV sales in 2022. Click here to request an EV meeting.

Planning for the year ahead is a great opportunity to question whether your existing marketing is generating the best results and whether new marketing approaches are needed to drive engagement and conversions and improve your customers’ car buying journey.

Now is the time to partner with a results driven marketing agency that has been working with automotive clients for over three decades, to make your marketing more successful in 2022. Come to us with a brief and we will listen, we will evaluate, and we will sculpt and deliver integrated marketing strategies together that will make your dealership marketing more successful.  

Make a positive change with your dealership marketing in 2022 and partner with us today by calling 0114 244 6060.